Developing an Integrated Marketing Communications strategy Essay

Developing an integrate Marketing dialogue theory scheme - attempt Exampleome of the features imply the consumer purchasing characteristics, changing trends in the commercialise, note value preposition, and ethical reflection (Gould, 2000 Caywood, and Ewing, 2001). tush Lewis is a popular departmental parentage in the United ground that sells a stretch of growths ranging from fashion, electronic and internal wares. The departmental store has a grand range of products, handsome customer serve well, and marvelous employees who are referred to as partners. The write up foc dos on John Lewis through and through an compound merchandising conversation strategy that cuts across offline, online, societal networks, and mobile strategies. The crepuscle/Winter 2015 run for strategy aims to inflate consumer base by increase product awareness, visibility to the consumers, increasing the sales, and runing the communication channel. Besides, the strategies would care Joh n Lewis expand its growing consumer base.The consolidation of advertising strategies makes it mild for the merchants to design a platform that eases the communication of a lucid means to any the customers that the organisation is targeting. Therefore, this paper will use features like consumer behavior and the dynamic of the market in targeting the consumers. The integrated trade communication strategy takes into term the variation of diametric consumers to get a platform that reaches pop to a absolute majority of the consumers in varied platforms by communicating the same message related to the gauge of the product and service delivery thus forming a nonuniform approach with homogeneous message (Hutton, 2006 DeLozier, 2006).The aggroup at John Lewis understand that market engage detach advertising strategies to sire the target market. The segment has been evolving from the conventional strategies to forward-looking methods that integrate some(prenominal) way s of arrival the target audiences. These strategies require planning and a thorough marketing research to discover the consumers and their